Plato, tech giants, and start-ups have a secret recipe in common

If I asked you, what you think, ancient Greek philosophy and modern innovation practice have in common, you would probably answer not a lot, if anything. But you would be surprised. The most successful methodologies applied in successful tech companies and start-ups, is the methodology that Socrates practiced in the streets of Athens 2500 years ago. Tech giants and start-ups alike are daily utilizing a simple practice: They test their assumptions with experiments. And they do it daily. When a tech giant or a start-up has an assumption about a customer preference, they test it. They run experiments, such as…...